FT.com / Companies - Google fails to export ad success to print: "Google’s efforts to export its advertising success to the newspaper industry have ended in failure with the closure of its Google Print Ads service.
The Silicon Valley company said on Tuesday it had hoped to create a new revenue stream for the embattled newspaper industry and produce more relevant advertising for consumers, but admitted: “The product has not created the impact that we – or our partners – wanted.”"
Tuesday, January 20, 2009
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